your website looks the same for everyone. that's a problem.

Ever put on a pair of "one size fits all" pants and thought "wow, I look and feel great in these pants. Of course not! So why do you think your one-size-fits-all website and email newsletter feels great to your customer? It doesn't. That's why you're not getting calls. (Sorry) (Actually, no I'm not. If you were wearing one-size-fits-all pants that you had no business wearing, wouldn't you hope a trusted friend would just... tell you?) There's a reason why big brands like Netflix, Disney+, and...