Morning,

2025 was the hardest year of my life.

I lost my daughter. Almost lost my dad the same year. And then I lost a huge brand sponsorship that had funded my business for 3.5 years.

90% of my revenue. Gone.

In aviation, when you lose your engine, your plane becomes a glider. It wants to fly, but it can’t give you speed or altitude anymore. You’re coming down.

The question is: do you panic or do you have training?

Pilots train for this. Engine failure. Go-arounds. Touch-and-goes.

A touch-and-go is when you come down onto the runway, touch the landing gear down, then give it full throttle and go back up. You don’t stay on the ground. You lift back off.

That’s what my email list let me do.

When I lost that contract, I didn’t have to start over from zero. I didn’t have to panic and scramble for clients. I didn’t have to rebuild an audience from scratch.

I had distribution.

I had people who knew my work. Who trusted me. Who were there when everything else fell apart.

My newsletter had been running in the background the whole time. Welcoming new subscribers. Segmenting them based on who they were and what they needed. Pitching the right offers. Nurturing relationships while I was focused on other things.

It wasn’t perfect. It wasn’t some flawless automation that ran without me.

But it was there. Working. Thinking. Adapting.

Here’s what I learned:

Your email system is your training for when the engine fails.

Not if. When.

You will lose a client. A revenue stream. A partnership. A platform will change its algorithm. Something will break.

The question is: do you have another way to fly?

This is how you never start over. Even when it feels like you’re starting over.

I didn’t just land and stay on the ground. I touched down, throttled up the engine, and lifted back off.

That’s what a smart email system gives you.

Distribution. Leverage. Options.

The ability to touch-and-go instead of crash.

That’s what I’m showing you on Wednesday, January 22nd at 1pm Eastern.

You’ll see the actual systems that let me rebuild. The segmentation that knew who to talk to and how. The automations that kept working while everything else was falling apart.

Not theory. The real thing that saved my business.

Register here → https://partners.kit.com/brad-workshop​

Live attendees get bonuses I’m not sharing anywhere else.

BRAD

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