Reader,

I just shipped another big project for my email marketing agency, Authority Engines. This was the third one of the year already, which is awesome, because just a few months ago I lost 90% of my business revenue due to my contract ending with our brand sponsor.

In hindsight, pivoting hard into my area of expertise and specialty, and going all in on my agency, is likely to be one of the better career moves I’ve made to date (perhaps there's a lesson in there?)

So this project was a personalized newsletter system for an executive consultant with multiple high ticket offers and a pretty diverse audience. Different roles, different problems, different buying contexts. The usual situation where sending one generic email to everyone slowly stops making sense.

This client was starting from scratch. He had a list, and a Kit account with a simple lead magnet and a single email follow up. So instead of building a newsletter and fixing it later, we designed the system properly from the very start.

A post opt-in segmentation survey with RightMessage.

Dynamic and personalized email sequences that shape shift based on the subscriber’s survey answers, their role, and even their website activity.

Offer routing that happens automatically.

And a months long automated evergreen newsletter that does not need constant attention to keep working.

The part that still blows my mind is how much complexity lives behind something that feels very simple to the subscriber. They just get emails that make sense to them. Meanwhile the system is handling segmentation, timing, re pitch cycles, and exclusions quietly in the background.

As I build projects, I record Loom videos, take screenshots, and dictate most of the process, which means I can feed that raw data into my AI tool to help me compile a killer case study on exactly everything we did.

You’ll see the thinking, the strategy, the automations, the logic — even my custom software I built for my clients to be able to manage their offers without touching any Liquid code or automations.

If you care about smart, automated email marketing, personalization, or you want to see the absolute insanity that we produce, you will want to read this.

Here’s the full breakdown:

​https://bradhussey.ca/personalized-newsletter-system-executive-consultants-rightmessage-kit/​

If you read it and think, I want something like this for my own business, just reply and say so. We can talk through whether it makes sense or not.

Brad Hussey
Founder, Authority Engines + Mentor to Solopreneurs

p.s. Oh yeah, and the client is super pumped about it too (they always are 😉)