don't let your thinking disappear
Most solopreneurs waste their best marketing ideas by never writing them down. Whenever you're struggling to think about what content to write or you think, "My business is boring, what could I possibly write about that anyone would care about?" Important to remember: Your business isn't boring to you or your clients. Write for the people who pay attention to your work. They care about how you think. So when you come through a problem or you're working on a project, you need to capture those...