You ever read a newsletter and think,

“That was a good one! Felt like he wrote a personal letter just to me. And that offer came at just the right time for me!"

That’s exactly what I want people to think.

But behind the scenes?

The emails we built for JP (a leadership coach in the HR space) are doing things:

• Showing different messages to different subscribers

• Pulling in testimonials that actually match the offer

• Swapping in podcast episodes based on who’s reading

• Holding back pitches if someone’s not ready

• And doing it all… automatically

No more blasting everyone with the same thing.

No more guessing what to send next.

We call it a Creator Engine – a smart email system built in Kit that personalizes every email like you wrote it by hand.

I just dropped a behind-the-scenes walkthrough showing exactly how it works:

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→ Watch the video​

→ Read the case study​

If you sell anything online and have an email list?

this is what your email should be doing.

This isn’t AI-generated junk.

This is a strategic, human-built system —

personalized at scale, and designed to sell with integrity.